Helping to Empower the Acworth Community with Kimberly Haase for Alderwoman
This is a Better to Speak Communications case study, to highlight our previous partnerships and projects with Black community leaders and organizations.
CONTENT STRATEGY – BRAND STORY COLLATERAL – CONTENT CREATION
The Challenge
In 2021, Kimberly Haase was running for a seat on Acworth, Georgia’s Board of Aldermen against a 24-year incumbent. She understood that the biggest thing about her campaign would be branding and simply letting Acworth voters know they had a choice.
The Solution
Since we had to move quickly to get the campaign off the ground, our partnership started with creating a brand suite and collateral for Haase’s campaign. This included:
Branding
Logo
Shirts, flyers, yard signs
Car magnets + stickers
Website
NationBuilder landing page
To collect donations and build our email + SMS lists
Once the campaign officially kicked off, here’s how we navigated a fast-paced and short timeline to keep the team on track and engaged with voters:
Outreach + Communications
Campaign announcement press release
Interview coordination with local press to introduce her to Acworth voters
Weekly Update emails internally and externally to campaign supporters
Outreach to City of Acworth employees, local businesses, and other candidates to build relationships
Coordinating the campaign’s answers to a voting guide Q&A
The Outcome
We were able to quickly learn and iterate on messaging, design, content, etc. to ensure we were being effective in reaching voters and with the materials we spent money on.
QR Code on printed materials for community members to scan and see the NationBuilder page
Website page with information on how to vote early, on Election Day and by mail
Supporter materials (ie. shareable flyers, social media graphics, etc.)
Direct mail during GOTV
We had to create systems and processes to meet the broader demand of campaign management, beyond just communications and content.