Informing Black Voters in Georgia with the Cobb African American Caucus
This is a Better to Speak Communications case study, to highlight our previous partnerships and projects with Black community leaders and organizations.
BRAND SUITE + ASSET DESIGN • WEBSITE DEVELOPMENT + MANAGEMENT
The Challenge
The Cobb African American Caucus for the Democratic Party of Georgia was a new organization that needed brand assets at a critical time during the election cycle. With dual goals of reaching and mobilizing the Black community in Cobb County, Georgia, and securing wins for Democratic candidates – it was both culturally and politically necessary for them to launch successfully.
The Solution
Together, CAAC and Better to Speak decided on fundamental branding suite and assets, including…
Original logo and logo variation design
Social media page setup – primarily focusing on Twitter and Facebook
Website development
Branded literature
The Outcome
A website with key pages for election information and information for potential candidates, member sign-up and updates, photo gallery to inform folks of their community presence, and a news page to bring in new members and keep them and the community-at-large updated on local political happenings.
Palm cards for the Jan. 5 senate runoffs that included voter registration and absentee ballot deadlines
